FOSTER’S, said by brand owner Heineken to be the top-selling lager by volume in the UK off-trade according to IRI, has a new look for its 440ml can.
The revamp is part of a £4m heritage-linked campaign celebrating the story of the Foster brothers, William and Ralph, who first brewed the lager in 1888.
Heineken said the new look and promotional push would improve “quality perceptions and shelf stand out”.
