SOUTH African wine range, Kumala, has been redesigned although the new-look labelling keeps the brand’s gold gekko on a black pebble logo.
The new designs incorporate what the company describes as: “premium quality cues including the use of foil, high build gloss and improved paper stock.” The colours have been toned down, with fewer vivid shades and more greys and blacks.
Amy White, marketing controller at Accolade Wines UK, said: “It has been six years since Kumala has had a packaging review and we are delighted that the response has been so positive. Kumala is the only top-10 wine brand to have seen growth in all of the grocery multiples in the past 52 weeks according to Nielsen.”
