TOBACCO firm JTI this month launches what it says is the UK’s first super slim capsule cigarette. Silk Cut SuperSlims Choice is now available in all channels.
Silk Cut SuperSlims Choice will replace the existing Silk Cut SuperSlims Purple and Menthol products. Silk Cut SuperSlims Choice contains 20 Superslim cigarettes and has an RRP of £8.25.
JTI says its capsule brands achieved sales of more that £134m in 2013, giving the firm a 31.2% volume share of the market segment.