RED Bull, the biggest-selling brand in the stimulation drink category has stripped all the calories from it latest line.
The launch of Red Bull Zero Calories was prompted by a study showing that 87% of consumers aged 12-19 list calories and sugar as a barrier to purchase.
“Red Bull Zero Calories is a healthier choice for the health-conscious consumer, offsetting guilt and giving permission for an everyday ‘energy hit’ without the taste compromise,” a company spokesperson said.
It’s available in 250ml, 250ml PMP (£1.19) and a four-can multipack.
