Mondelez International has launched Halls XS in a mini size.
The mini sweets are available in lemon and peppermint flavours and are packed in a slim box that Mondelez says will fit easily onto shelves. The sweets are labelled according to strength with peppermint said to be menthol level 5 and lemon reckoned to be level 3.
Susan Nash, trade communication manager at Mondelez, said: “Retailers should take advantage of the innovation in the marketplace, especially from market leaders who invest in research, development, technology and marketing to shape the next generation of innovation.”
