UNILEVER has compressed all its Sure Men, Dove Men +Care, Lynx and Vaseline Men deodorants. The new smaller sizes will be supported by a £15m marketing push through this year.
All 150ml and 250ml packs are now available at half their previous size. At the same time Lynx features new longer lasting fragrances, Sure Men has a new “motionsense microspray”, Dove Men +Care has a new Vitamin E formula and Vaseline offers 48-hour protection.
The company launched compressed deodorants for women last March; Unilever claims that more than 12m 75ml cans have been sold to date. All 250ml female packs will be compressed to 125ml this year.
