FERRERO’S reckons its pocket confectionery brand Tic Tac is altogether fruitier now that there’s an apple flavour in the range.
Last month’s launch of Apple Burst Tic Tac version, followed the release of Cherry Passion and Strawberry Fields flavours last year.
Levi Boorer, customer development director at Ferrero, said: “Fruit is now the largest segment of this market as well as the fastest growing. Apple is one of the world’s most popular flavours and our research indicates that the new Apple Burst flavour will be popular.”
Apple Burst is available in 18g single pack, RRP 55p and the 49g 100 pack, RRP £1.25.