KINDER Bueno had an exceptional year, outperforming the countlines category with 9% growth, says Levi Boorer, customer development director, with brand owner Ferrero.
“This year’s success demonstrates that although consumers are often intrigued by newly launched products, there is also huge value that can be unlocked from established brands, like Kinder Bueno if they are given the right support,” he said.
“Kinder Bueno is also achieving growth within the impulse channel with 4.4% growth, “ he added.
“Within impulse, the unit rate of sale for Kinder Bueno’s variants double if the White and Classic are stocked alongside one another, along with secondary sitings.”
