CHOCOLATE brand Cadbury has given its hot chocolate range a modern makeover.
Cadbury Drinking Chocolate, Cadbury Instant Hot Chocolate and Cadbury Highlights packs have all been re-designed in a bid to help consumers quickly identify the different drinks, brand owner Mondelez International said.
The changes have been rolled out now so that retailers can stock up on the new-look packs for the winter season, the firm added.
Each pack uses the standard Cadbury purple background but the brand name’s lettering is a different colour for each of the drinks. Susan Nash, trade communications manager at Mondelez International, said: “We’ve improved differentiation between the range, particularly Highlights and Instant, so that customers can shop the fixture more easily. The new packaging launch provides the perfect opportunity for retailers to stock up for winter.”
