Tennent Caledonian Breweries has joined forces with the charity Help for Heroes to launch an official new beer for the charity that aims to raise £500,000 to support the UK’s wounded servicemen and women.
Beer shoppers can buy Help for Heroes endorsed Tennent’s Original Export first in Asda stores across the UK ahead of Christmas and then in other retail outlets from early 2014.
Over the next year all Tennent’s profit from the charity edition of the beer will go directly to Help for Heroes – which offers wide-ranging support to those service people who have suffered life-changing injuries and illnesses while serving the UK.
