PLENTY brand owner SCA aims to capitalise on what it sees as the brand’s exceptional consumer loyalty in coming weeks when it pitches its kitchen-towel four-packs as the perfect household product for Christmas.
The firm says IRI research shows it has a growing number of fans and the highest brand loyalty in the market, capturing 46.4% of shopper spend.
And it figures there’s a growing desire for products that meet specific needs around the home, especially during the busy festive season.
Plenty’s The Original One is marketed as a versatile household towel for inevitable festive spills with other products in the range, including The Fat One, The Big One and Plenty Super Strong highlighted for different festive cleaning tasks and attributes, including saving space with bigger rolls, cleaning up after guests, sprucing up doors and windows and providing napkins.
