CADBURY is going all out to make it a purple Christmas, with an enhanced festive range of biscuits, made by Burton’s Biscuit Company, for sharing and gifting. There are 15 lines – three more than last year – including a new 310g Cadbury Collection Biscuit Assortment tin and a Cadbury Dairy Milk Fingers 375g tin. There are plenty of novelties too, including a new 220g Cadbury Animals Safari Van, as well as established lines such as the 200g Festive Friends carton, a selection of 110g novelty tubes and the Long Cadbury Fingers carton containing four 125g packs.
For sharing there’s a new 580g Cadbury Selection Assortment carton, a 370g assortment tin joining the 375g Cadbury Fingers Assortment carton and a 290g Cadbury Occasions assortment tin.
“Cadbury Biscuits acts as a beacon brand at Christmas and comes into its own as a festive, family favourite, boosted by the affinity that people have for the brand,” said David Costello, Burton’s Biscuit Company’s category and activation controller.
“This year’s range, our strongest ever, meets the many different Christmas occasions, boosted by several new SKUs which will ensure that Cadbury Biscuits retains its position as one of the top-performing seasonal biscuit brands.”
