Store segmentation takes a new direction as independent co-op opens revamped store with discount angle
EDINBURGH-based independent co-operative Scotmid is taking segmentation of its stores estate a stage further. After a period when it revamped selected shops as premium, food-led units, it has transformed its Prestonpans store into its first value Scotmid, offering customers an enhanced range of products and price points where economy is foremost.
The store, which now also stocks new product ranges from local and Scottish suppliers, had its official opening last month.
Tom Gibson, marketing manager for Scotmid, said the firm realised that one style of store didn’t meet all needs.
“This new retail concept is all about choosing products that offer the best value for money for our customers, while also making it easier for customers to find lower-priced and locally sourced products in store.
“The response has been really positive so far and we’re looking forward to welcoming customers to see the great value deals we have in store.”
The Prestonpans shop stocks more products priced at £1 as well as a larger range of value products and also features a new fascia and colour scheme.
• Scotmid has opened its first in-store butcher shop, at the society’s South Queensferry shop, as part of a new partnership with local butcher, Stuart’s of Buckhaven. The in-store facility will employ two full-time butchers from Stuart’s – a sixth-generation family-run business based in Fife.
Customers will be able to pick up a wide range of locally sourced meat, cut to order, as well as more exotic products such as chilli and iron brew sausages.
Images – Top, Scotmid’s new value-led store at Prestonpans provides more economy offers as well as an increased range of local products. And, above, the new Stuart’s in-store butcher counter at the South Queensferry Scotmid.
