TEENAGERS are the target market for the relaunched Bazooka bubble gum range. With pocket money prices, graffiti-style packaging and a range of characters – Budz – associated with the brand, owner Bazooka Candy Brands is convinced that it will be a “game changer.”
“We’ve created something totally groundbreaking in the world of confectionery,” said marketing director Sarah Burrow. “It’s been a meticulous process to make sure every single element is spot on, from the precise flavour and even shape and size of the sweets to the creation of the Budz.”
