SKITTLES is joining forces with David Cameron’s current favourite pastime, Fruit Ninja.
The sweets brand is offering a new smartphone game, available to download free in an on-pack promotion. The offer will be supported by a £2m advertising push. It appears on Skittles 55g and 174g Fruit, Sours and Confused packs.
Fruit Ninja has 400m users worldwide … including the PM.