Cutter’s new aim is true – Artificial-free flavour

Cutters Choice

FROM this month roll-your-own smokers will be able to choose tobacco brand Cutters Choice with no artificial flavours.

The new Cutters Choice – A True Blend, from BAT, is a line extension that has no taste additives. The new line does include humectants however, designed to ensure the tobacco maintains a higher level of moisture (21.5%) than other currently available additive-free blends, says BAT.
Cutters Choice, is third-biggest brand in the UK with 10.21% market share.
Cutters Choice – A True Blend is priced at the same price as the core range – £3.99 for 12.5g, and is available in PMP and plain pouches.