A squeeze of innovation for the cooking category
HOUSEHOLD cooking brand Potts’ has introduced a fresh squeeze of innovation to the market with its new concentrated stock tubes.
Aiming to pack in more flavour for evening meals, the Potts’ stock tubes offer a more contemporary way to liven up dinners with a punchy addition that allows greater portion control for consumers.
Potts’ has described the tubes as not a replacement for standard stock cubes, but more to be used alongside them to help build in further flavour to meals in need of it, similar in ways to tomato pureés, garlic or other cooking pastes.
Furthermore, it allows shoppers to have a greater balance in their cooking and helps to reduce overpowering the flavour in a meal with an all-or-nothing stock cube option. Instead, shoppers can add as little or as much of the stock as they want to adjust the intensity without the addition of liquid.
Pott’s tubs are also made using 100% recyclable aluminium as well, falling in line with the rest of the brand’s range.
A spokesperson for The Potts’ Partnership said: “Having previously pioneered the use of cans to bring quality stocks and gravies to home cooks, Potts’ is once again challenging convention with a format that puts greater control, creativity and personal choice firmly in the hands of anyone looking to elevate their daily culinary prowess.
“Think of concentrated Stock Tubes as less of an instant stock replacement and more as flavour-building support that earns its place alongside tomato purée, garlic and cooking pastes.
Whether adding depth to a bubbling casserole, enriching a homemade gravy, intensifying a pan sauce or giving mince, pies and stews added depth these pastes help layer and elevate flavour.
