A Peppy new look rolls out across Fox’s Glacier packs
BRITISH confectionery brand Fox’s has unveiled a new look across its range of crystal-clear sweets to deliver a more modern look for the brand.
Aiming to bring a more timeless design to the forefront of the category, the visual refresh brings a contemporary twist to the British classic while keeping the recipe that consumers know and love.
At the heart of this redesign is the updated look for the brand’s polar bear mascot ‘Peppy’ who has been updated to deliver more personality to the Fox’s brand and improve on shopper engagement.
The redesign has rolled out across the Fox’s Glacier Mints as well as the Glacier Fruits packs to ensure they both stand out in the confectionery aisle and deliver on the timeless flavours that its customers continue to seek out.
Michael Inpong, chief marketing officer at parent firm Valeo Foods UK, said: “It’s a proud moment to step into our next chapter and give a century-old classic a vibrant new look. Bringing back a reimagined ‘Peppy’ allows us to share the warmth and personality of FOX’S with a whole new generation.
“But while our packaging is now brighter and more engaging, we want to reassure our loyal fans: the pure, slow-melt refreshment and original 1918 recipe remain completely untouched.”
In addition to the rebrand across the Fox’s sweets range, Valeo has also confirmed that it is bringing the XXX Mints brand under the Fox’s name once again.
The refreshed packaging seeks to combine the popularity of the XXX Mints range along with the strong, century-long heritage of the Fox’s brand name to deliver continued growth for the mints brand.
As part of this, Fox’s XXX Mints will also receive a branding update and will see Peppy the polar bear across packs of the extra strong mints moving forward. And again, Valeo Foods has confirmed that the original recipe remains unchanged despite the change to packaging and connection to the Fox’s brand.
Inpong said: “Our refreshed identity celebrates the rich heritage of XXX Mints while giving the brand a modern, contemporary look that will stand out on shelf and appeal to today’s shoppers. Crucially, while the packaging has evolved, everything inside remains exactly the same, the same extra strong taste, the same long-lasting freshness and the same trusted quality that consumers have relied on for decades.”
