Mr Beast Feastables Cups roll out to Co-op stores

13 July 2026

American chocolate brand expands presence in the UK

Pack shots of Mr Beast Feastables Creamy Chocolate Hazelnut Cups and Creamy Peanut Butter Cups. — American chocolate brand Mr Beast Feastables has expanded its presence across the UK as its Cup variants roll out to Co-op stores.

AMERICAN chocolate brand Mr Beast Feastables has expanded its presence across the UK as its Cups variants roll out to Co-op Wholesale locations.

Founded by YouTube star Jimmy Donaldson, better known as Mr Beast, the new Feastables Cup come in two variants with a Creamy Chocolate Hazelnut flavour as well as the Creamy Peanut Butter Cups.

Both 40g packs feature two cups and are available now via Co-op Wholesale including for its other retail partners.

The recent launch also brings the Mr Beast Feastables brand to more locations across the UK, significantly expanding its presence across communities while also matching the demand for Fairtrade products.

Joshua Graves, UK&I commercial manager at Walkers Chocolate, the UK distributor for Feastables, said: “As we continue expanding our retail presence across the UK, our new listing with Co-op Wholesale marks a significant achievement.

“It’s a pivotal partner for us due to its strong presence across local communities right across the UK. Co-op Wholesale provides stock to thousands of independent retailers, Nisa stores and forecourts across the UK – which means even more retailers will be able to stock Feastables.

“We’re passionate about making great-tasting chocolate with high-quality, real ingredients, while also doing things the right way. That means sourcing our cocoa responsibly (Fairtrade), supporting fairer incomes for cocoa farmers, and working with partners that have child labour monitoring systems in place. We want every Feastables product to taste great and help build a better future for the people behind it.”

Robbie Moore, trading director at Co-op Wholesale, said: “Feastables is an exciting new addition to our portfolio. We’re always looking for products that combine strong consumer demand with opportunities for our retail partners to grow their sales.

“With MrBeast’s huge reach and the brand’s popularity, Feastables offers our partners an exciting opportunity to capitalise on a product that we believe their shoppers will love.”