Five retailers have the chance to win cash with Tango
DRINKS giant Carlsberg Britvic is offering five retailers the chance to win £200 cash as part of a new competition with its Tango Sours range.
In a bid to celebrate the launch of the zero sugar Tango Sours range, the competition is designed to help retailers to capitalise on the excitement around the brand while driving up visibility across their stores.
Aiming to deliver a refreshing soft drink with a sour taste, Carlsberg Britvic has challenged retailers to take part in the fun and put their own reactions to the test.
To be in with the chance of winning, retailers need to register on At Your Convenience, Carlsberg Brtivic’s dedicated trade website, stock any Tango Sours newly released 500ml bottles or cans on across the store and enter a photo of their best “sour face” alongside the display.
The campaign is set to tie in with the new tagline for Tango Sours ‘Brace yourself, it Tangs back’ which Carlsberg Britvic believes will help to appeal to younger consumers who are seeking out more adventurous tastes from soft drinks.
Retailers can enter the competition from 8 June to 12 July to be in with the chance of winning. The Tango Sours range comes in either Watermelon or Tropical flavours across four 330ml can (£4.09 RRP) multipacks, 1.5 litre bottles (£3.35 RRP) as well as the newly released 500ml bottle (£2.39 RRP).
David Laidler, brand director of carbonates at Carlsberg Britvic, said: “Tango Sours is already generating real excitement thanks to its bold flavours and standout shelf presence.
“We wanted to give retailers a fun and simple way to get involved with the launch, while rewarding those who are helping bring the range to life in-store. We’re looking forward to seeing retailers embrace their sour side for a chance to win.”
