Providing a safer shave from Wilkinson Quattro range
WOMEN’S shaving brand Wilkinson Sword Intuition has announced a new upgrade for its Quattro razor in a bid to deliver its “safest shave yet”.
The new razor features new guarded blades as well as a modernised self-standing handle and pivoting head to help deliver smooth results to protect women’s skin.
Research from Foresight Factory said that, when it comes to razors, the second biggest unmet need for consumers is protection from nicks, cuts, scrapes and burns. Wilkinson Sword reckons it will be able to tackle these issues through the new Quattro blade.
Each razor comes with built-in safety blades and a pivoting head shaped specifically to the contours of a women’s body that will help it to protect against cuts and deliver a smooth, comfortable shave.
Parent firm Edgewell Personal Care said the new Quattro blade builds on 250 years of expertise in blade-making and furthers the brand’s legacy of trusted performance.
The upgraded Quattro razor comes in a pink or violet colour with rubber handles to ensure a strong grip and further reduce the risk of cuts.
Wilkinson Sword Intuition Quattro is available across major retailers with an RRP of £7.50 per pack.
This also makes up part of a wider relaunch for the Wilkinson Sword Quattro range, including the recently revamped men’s razor which includes a marketing campaign fronted by boxer Anthony Joshua.
Jonathan Norman, marketing director for Edgewell Personal Care, said: “We’re excited to write the next chapter in our Quattro story.! For over 250 years, Wilkinson Sword has been all about craftsmanship and innovation and now, we’re redefining protection in shaving.
“The new Quattro range combines precision engineering with skin-first design, giving you the confidence of a smooth shave without the worry of nicks, cuts or irritation.
“This isn’t just a razor upgrade – it’s a total rethink of protection, delivering a shave that protects, inspires confidence, and performs every single time.”
