Protein Ball Co builds up healthier snacking options
SNACKS brand The Protein Ball Co. has unveiled its new multi-pack formats in a bid to expand the range of options available to consumers.
The new Snack Packs include three 45g packs of The Protein Ball Co as the firm continues to deliver for consumers seeking more protein-rich options across the snacking category.
Each multi-pack Snack Packs come with an RRP of £4.50 and have embraced the brand’s ‘Ballsy by Nature’ branding to create some added theatre across packs and deliver on protein-rich pick-me-ups for consumers.
Flavours across the range consist of Salted Caramel, Peanut Butter and Blueberry Oat Muffin.
Matt Hunt, founder of The Protein Ball Co, said: “More than ever, consumers are seeking out bite-sized snacking solutions offering great taste and positive nutrition traits to support their daily, on-the-go grazing needs.
“This is a snacking neck of the woods historically dominated by a multitude of samey, ultra-processed bars, whose audacious, larger-than-life personalities have historically diverted attention from their less than convincing ingredient decks (hidden sugars, unwelcome additives, second best ingredients) and bleak, single-bar formats (format fatigue).”
