Strength for marketing team at Glasgow wholesaler JW Filshill
GLASGOW wholesaler JW Filshill has appointed Katie Dempster as its group marketing manager, covering for Sue Man who is on maternity leave.
Dempster joins Filshill following on from three-and-a-half years at Glasgow-based coffee roaster Matthew Algie, where she held the position as marketing and innovation manager responsible for trade marketing and hospitality businesses across the UK.
Craig Brown, chief sales and marketing officer at JW Filshill, said: “We are delighted to welcome Katie to the Filshill family in what is our 150th anniversary year. Katie’s experience and enthusiasm is a perfect fit for Filshill and having worked for Matthew Algie, a company in the food and drink sector that is 160 years old, gives her a strong understanding of how important our culture and family values are.
“She is eager to learn about the independent convenience sector, working with colleagues and customers to help drive the Filshill, KeyStore and Eldorado brands. In addition, her experience in the coffee sector will bring innovation ideas for development within our KeyStore retail estate.”
Dempster also holds a BA Honours in Marketing from the Strathclyde Business School and completed an International Study Abroad Programme at Nagoya University of Commerce and Business in Japan.
She said: “I am keen to build relationships with Filshill’s customers and suppliers. My experience working with independent hospitality outlets puts me in a good position to help KeyStore owners market and promote their businesses across traditional and social media platforms including TikTok, which has proved particularly successful for many of our customers. Enhancing supplier brand activation in front of our KeyStore customers will be a key focus.”
