Shaking up the Grenade range with five flavours
PROTEIN bar brand Grenade has announced the relaunch of its range of high protein, low sugar Shakes.
Available for purchase now, the new Grenade Protein Shakes have been reformulated to provide UK consumers with five different flavours to choose from in 330ml bottles. The range consists of Cookies & Cream, White Chocolate, Fudge Brownie, Strawberries & Cream and Chocolate Salted Caramel flavours.
Each variant boasts over 25g of protein and is low in both fat and sugar content, ensuring the range is compliant with English HFSS rules. Further to this, the range has been made using natural flavours and colours and is suitable for vegetarians.
The new Grenade Protein Shakes come with an RRP of £2.75 per bottle as the brand reckons the returning range comes at a time when the protein shake format has been growing in popularity.
According to IRI data, protein shakes sales have grown by 21.2% whilst protein bars have shown a slighter growth of 5.59%. Grenade believes this showcases a clear demand for the shake format and is set to drive sales in the category with the reformulated drinks.
To support this new launch, Grenade has rolled out a new suite of PoS materials for retailers to make the most of including fridge and floor stickers, branded chiller trays, shelf talkers and wobblers to help drive consumers’ attention to the fridges. It should be noted that each drink is ambient, though are best served chilled.
Tom Murphy, chief executive at Grenade UK, said: “We’re delighted to be bringing Grenade’s range of high protein, low sugar Shakes back to UK consumers.
“At Grenade, we’re dedicated to offering consumers nutritious, flavour-focussed protein products that can be enjoyed at any time, anywhere, whether that’s as a midday treat or a workout recovery.”
