Wholesaler builds strength in 150th anniversary year
INDEPENDENT food and drink wholesaler JW Filshill has bolstered its sales team with the appointment of Estelle Balfour as the new regional development manager.
Estelle is set to service the KeyStore estate across Ayrshire, Stranraer and Dumfries areas and will report directly to sales manager Shirley Ruane who heads up the west of Scotland and northern England territories.
A graduate from the University of Strathclyde with a BA Honours in marketing, Estelle joins Filshill following on from two years of experience in marketing and sales within the FMCG sector and has previously collaborated with several retailers and stores in the multiples channel, including Tesco and Sainsbury’s.
Most recently Estelle was a regional sales executive with confectionery firm Ferrero and said she is now keen to develop her career further within the convenience channel and wider food and drink sector.
Speaking on her appointment, Estelle said: “I’ve always been interested in FMCG and did a module on it when I was at university – I also worked in Tesco as a student and my interest in retail grew from there.
“Much of my role at Ferrero was about building relationships and that is embedded in the culture at Filshill and KeyStore.”
Craig Brown, chief sales and marketing officer at JW Filshill, said: “We’re delighted to welcome Estelle to the Filshill family as we celebrate our 150th anniversary.
“She is eager to continue her journey in the food and drink sector and further develop her skill set.
“Estelle has demonstrated great passion about our culture and values the development opportunities that Filshill offers, and we look forward to watching her continue this next stage of her career with confidence, supported by her new colleagues and working closely with ambitious, results-driven KeyStore retailers.”
