Peanut butter brand builds on UK offer
PEANUT butter confectionery brand Reese’s has expanded its UK portfolio with the launch of its new Reese’s Fast Break bars.
Combining chewy nougat and the brand’s iconic peanut butter with a chocolate coating, the new Fast Break bars offer consumers an on-the-go indulgent snack with an RRP of £1.15 per bar.
The Hershey Company, the firm behind Reese’s, reckons the new launch will give retailers additional variety to the confectionery section in store and help to build sales through the popularity of the brand.
Further to this, the firm reckons with the combination of nougat and peanut butter, the Fast Break bar brings in a unique confection to stores that consumers will find an irresistible combination.
Jackson Hitchon, general manager of Europe and world travel retail at The Hershey Company, said: “We are excited to bring the Reese’s Fast Break bar to the UK, offering a new way to enjoy the beloved combination of peanut butter and chocolate flavours, now enhanced with soft nougat.
“At Hershey, we pride ourselves on delivering innovative, delicious products that meet evolving consumer tastes.
“Our Reese’s Fast Break bar is perfect for UK consumers seeking both indulgence and on-the-go convenience.”
