Team up to deliver a classic dessert staple
GLOBAL confectionery firm Nestlé has brought together two of its sweets brand in a new combined sharing bag in time for summer with the Milkybar Rowntree’s Jelly & Ice Cream.
Inspired by the classic dessert choice, Nestlé said it aims to bring back memories of sunny desserts from the past with the nostalgic confectionery bag which combines Milkybar white chocolate pieces with Rowntree’s fruity flavoured jelly sweets.
Available across stores nationwide, the new launch is suitable for vegetarians and comes in a 95g sharing bag.
Milklybar Rowntree’s Jelly & Ice Cream joins the existing Nestlé Confectionery ice cream-inspired line up which includes the likes of Neapolitan flavoured Aero Melts, Munchies Cookie Dough Ice Cream flavour, Raspberry Ripple flavour Milkybar buttons and the ice cream shaped Rowntree’s Randoms Foamies.
Lucy Fawcett, brand manager for Milkybar at Nestlé Confectionery, said: “We’re excited to share our latest ice cream inspired sharing bag with the UK and Ireland this week and can’t wait to hear what our confectionery fans make of it.
“We loved the idea of jelly and ice cream as a flavour inspiration, it bring back memories of carefree summer days, sitting around the table with friends and family.
“Our sharing bags are designed to bring people together and hopefully this tasty new treat will bring back some of that summer nostalgia when people try it.”
