Freezables range heads to UK sweets distributor
UK confectionery distributor World of Sweets has strengthened its American candy range with the addition of new Jolly Rancher Ice Pops.
The latest product added to the range comes in four popular flavours including Blue Raspberry, Green Apple, Cherry and Watermelon.
The new freezables range comes in time for the summer months ahead as World of Sweets aims to capitalise on the popularity of the American sweets brand.
IRI data for the year to August 2023 reported that Jolly Rancher was the second best-selling American Candy bag brand in the UK, growing year-on-year by over 5%.
The new Jolly Rancher Ice Pops can be bought as on-the-go singles by consumers with an RRP of 20p per Pop, making them a great value addition for the summer, says World of Sweets.
Kathryn Hague, head of marketing at World of Sweets, said: “Now is a great time to be launching these freezables to customers in the UK with summer about the begin.
“They offer exceptional value as singles – just 20p – making them a great impulse buy with Jolly Rancher confectionery.
“For retailers, adding this freezable will bring your customers a tasty, low cost treat from an American candy brand they already trust and enjoy.”
