Lavazza takes to centre court in Wimbledon campaign

Coffee brand rolls new campaign with world men’s number one Jannik Sinner

Jannik Sinner drinks from a Lavazza branded espresso cup with the Wimbledon logo behind him and the Lavazza logo in the bottom right corner.
Italian coffee brand Lavazza has kicked off its new marketing campaign as part of the Wimbledon season featuring world men’s no.1 Jannik Sinner.

GLOBAL Italian coffee brand Lavazza has launched a new advertising campaign featuring its global brand ambassador and ATP Men’s Singles No.1 Jannik Sinner.

Lavazza campaign for Wimbledon with Jannik Sinner sitting a tennis ball shaped court holding a Lavazza branded espresso cup.
A key visual featuring Jannik Sinner will feature prominently as part of the campaign.

Showcasing and celebrating the brand’s sponsorship of Wimbledon, the new campaign features the tagline ‘More than a cup’ and the 30 second ad highlights Lavazza’s and the grand slam tournament’s commitment to quality and keen eye for excellence.

Filmed directly on the legendary tennis courts, the new campaign will air across Connected TV, YouTube, video and displays, as well as via social media channels with a key visual displayed in key OOH locations such as Oxford Circus. Fully wrapped taxis featuring the campaign will also be seen across London.

Sinner can be seen enjoying a cup of the Italian coffee brand’s espresso before realising he is late to taking to the court and having to rush off in a humours manner.

A spokesperson for Lavazza said: “Lavazza has been an official partner of Wimbledon since 2011 and the ‘More than a Cup’ campaign is part of an omni-channel strategy to activate the partnership across touchpoints in-venue, including the legendary Wimbledon Queue, as well as outside at the Lavazza London flagship store.

“A full digital and social plan compliment the plan through dedicated content, exclusive promos, giveaways and lead generation competitions.”