Milk & white chocolate bar returns to stores
CARRYING on the brand’s 200th anniversary celebrations, Mondelēz International has announced the return of Cadbury Top Deck bars.
Available for a limited time, the Top Deck chocolate bar first launched in 1993 and will return to store shelves for a limited time in both plain and price-marked packs with an RRO of £1.65.
The new bar features vintage packaging from the original Top Deck pack in 1993, offering consumers a trip down nostalgia lane with its Milk Chocolate and White Chocolate topped bars.
Top Deck will also be supported by in-store POS, activations as well as social and PR activity to help drive the limited edition launch.
Top Deck marks the latest launch in Cadbury’s 200th anniversary celebrations after the brand launched limited edition packs featuring designs from across the years as well as a new 360g Heritage Bar.
Mara Popa, brand manager at Mondelēz International, said: “We’re delighted to be answering Cadbury fans’ requests and relaunching Cadbury Top Deck in the UK for a limited time, as part of our 200-year anniversary celebrations.
“With two delicious layers of milk and creamy white chocolate, every bite of Cadbury Top Deck will reward shoppers with pure indulgence, making it a must-stock for retailers.”
