UEFA Euro 2024 build-up – Mondelēz International

Get ready for this summer’s big football tournament

Pack shot of the Cadbury FC Dairy Milk Cadbury Buttons as well as Maynards Bassets Jelly Babies.
Mondelez International is keen to drive up the confectionery sales alongside the Euros with its annual Cadbury FC promotion running across Cadbury and Maynards Bassets products.

This summer, Cadbury FC returns with its brand-new Home & Away Wins campaign, where shoppers can win once-in-a-lifetime prizes, bringing them closer to their favourite clubs and some of the biggest names in the game!

Consumers will be in with a chance of winning an in-person or virtual meet-and-greet with top football stars Virgil van Dijk, Leah Williamson, Harry Kane or Neymar Jr, as well as a £5,000 holiday voucher for a fun-filled adventure abroad.

Other prizes include signed shirts and personalised player videos, as well as shopping vouchers.

The promotion is live now until 19th July across Cadbury and Maynard Bassetts products, and entering could not be easier. Shoppers simply need to pick up a participating product from stores, visit www.homeandaway.cadbury.co.uk to fill in their details, and select their favourite player for the top tier prize draw.

The Home & Away Wins promotion is being supported in store with eye-catching POS materials and also through extensive online, radio and OOH advertising, and social media activity to drive excitement and encourage purchase.

Chris Parker, brand manager for Cadbury at Mondelēz International, said: “Ahead of this jam-packed summer of sporting events, we’re thrilled to be bringing retailers and shoppers another Cadbury FC promotion – with an epic prize pool that would appeal to any shopper.

“Retailers should make sure they’re stocked up on the full range of promotional Cadbury and Maynards Bassetts packs to get shoppers engaged in this incredible competition.”