McCain boosts air fryer range with foodie influencer

Making the most out of air fryer excitement

Social media influencer Poppy O'Toole stands wearing a crown made of chips in front of food dishes containing McCain's Air Fryer range.
Social media influencer and Michelin star chef Poppy O’Toole has helped launch the new McCain Air Fryer range with new Air Fryer recipes for consumers.

SOCIAL media influencer and Michelen star chef Poppy O’Toole has been crowned as ‘Potato Queen’ by McCain Foods to launch the brand’s new Air Fryer range.

With air fryers becoming all the rage with consumers across the UK – with a YouGov poll finding that 52% of Brits own one of the machines – McCain is keen to drive up sales from its Air Fryer range of frozen fries.

To do so, the frozen potato foods brand has enlisted the support of social media influencer Poppy O’Toole in a new campaign to shout out about the Air Fryer range, which has been endorsed by cookware brand Ninja.

In the marketing, O’Toole has created six different recipes that include either McCain Air Fryer French Fries or McCain Air Fryer Deep Ridge Crinkle Chips to help showcase the convenience of cooking meals with an air fryer.

The recipe collection includes:
Philly Cheesesteak Sarnie with McCain Air Fryer Deep Ridge Crinkle Chips
Peri Peri Halloumi Fakeaway with McCain Air Fryer Deep Ridge Crinkle Chips
Pork Flatbread with Salad with McCain Air Fryer Deep Ridge Crinkle Chips
Red Thai Curry Salmon with McCain Air Fryer French Fries
Bang Bang Coconut Shrimp with McCain Air Fryer French Fries
Chicken Caesar Salad with Garlic Croutons with McCain Air Fryer French Fries

The recipes can all be found online via the McCain Foods website, offering the ideal convenience for plenty of consumers.

Poppy O’Toole said: “I’ve ascended to potato royalty, and it’s a dream come true! It was an absolute delight to join forces with the nation’s favourite chip brand McCain to launch its new Air Fryer range, Deep Ridge Crinkle Fries and French Fries that not only taste fantastic (if I do say so myself), but also cook in a matter of minutes.”

Mark Hodge, VP and marketing director at McCain Foods UK&I, said: “We’re excited to launch our latest innovation, created in response to the nation’s ever-growing love for air fryers and addressing the ever-present need for quick cook, midweek solutions.

“We’re proud to be the only product officially endorsed by the market leaders in air frying, Ninja, in recognition of the strength of the product offering.

“Partnering with Poppy O’Toole to launch the new range was the perfect match and we love the six brilliant new recipes that the Potato Queen has created which air fryer fans are sure to love.”