Whaoo! crêpes flips over a new look

Filled crêpes brand unveils a major brand redesign

Norac Foods UK has unveiled the new look for chocolate filled crêpes brand Whaoo! featuring a more colourful and engaging design on pack.

FRENCH baked goods firm Norac Foods UK has rolled out a major rebrand for the Whaoo! filled crêpes brand with a playful makeover in time for summer.

Available nationwide from Booker outlets, the new look aims to target parents that are looking for a quality ‘after-activity’ treat for their kids or themselves.

This should make the timing ideal as we steadily approach the summer holidays and parents are tasked with the challenge of keeping snack time fresh.

The packs come with Whaoo! Chocolate Filled Crêpes as well as a Crunchy Cereal Chocolate Filled Crêpes variant, which include small chocolate covered cereal balls inside the crêpes.

Each pack contains six of the staple French snack and come individually wrapped, making it an ideal snack whether on the go or at-home. RRP for the packs come at £1.95 each.

Bruno de Bourmont, director at Norac Foods UK, said: “We want to communicate the Whaoo! proposition as vividly as possible, and win new shoppers with our brand new identity.

“Family snacking is a competitive category, so we’ve taken great care to ensure its bright and appealing, to drive stand-out on shelf.

“All the new packs feature a modernised version of our friendly giraffe and his animal friends, to create a major point of difference next to the many plain and clear packs in the bakery aisle.

“We’ve had fantastic feedback from families as to how fun our products look, and we’re looking forward to an equally enthusiastic response in store.

“Whaoo! aims to own the after-activity moment and excite kids through its taste, energy and attitude, while reassuring parents they can trust us as a less-guilty treat that makes life easier.

“Our mission is simple: to keep little heroes super, and parents at peace, with sweet treats everyone looks forward to.”