Cadbury goes big on 200 years

Limited edition 360g bar rolls out for Cadbury’s 200 years

Pack shots of the new limited edition 360g Cadbury Dairy Milk chocolate bar for the brand's 200th anniversary.
Mondelēz International continues to go big for Cadbury’s 200th anniversary celebrations with the launch of a limited edition 360g Cadbury Dairy Milk Bar.

FOLLOWING suit from its smaller tablet bars, Mondelēz International has started to roll out 360g bar variants of Cadbury Dairy Milk bars featuring its 200th anniversary pack design.

Featuring a unique new design which differs from the previous seven bars which launched earlier this year, the new 360g bar joins in the celebrations for the chocolate brand.

Mondelēz reckons the new bar will help to drive up further excitement for the brand’s 200th year as well as nod towards Cadbury’s brand and design heritage.

A spokesperson for Mondelēz International said: “Closely following the launch of limited-edition Cadbury Dairy Milk bars, which are available in seven different collectable designs to commemorate Cadbury’s 200th anniversary celebrations.

“The nation’s favourite chocolate brand has released a new Limited Edition 360g Cadbury Dairy Milk Bar in a unique and attention-grabbing vintage-style design on front-of-pack.”