Mourinho sticks to the Topps for Euros

Topps Cards kicks off the Euros 2024 series in new video

COLLECTIBLE memorabilia firm Topps has kicked off its UEFA Euros 2024 collection with a new video featuring Topps global brand amabassador José Mourinho.

The new YouTube video sees the Portuguese football manager taking over the Topps head office to highlight the launch of the brand’s new UEFA Euro 2024 Germany Match Attax Trading Card Game series including its Official Sticker Album in time for the Euros this summer.

Topps has highlighted a range of dates that retailers should make note of as well in the lead up to the tournament:

  • 7 March Euro 2024 Match Attax release
  • 4 April Euro 2024 Sticker Collection release
  • 2 May Euro 2024 Match Attax Premium Packs release
  • 9 May Euro 2024 Match Attax Update Multipack release

The new video marks the first of five scheduled from Topps to help build up consumer excitement for the Euros, with a special guest appearance from football influencer Jeremy Lynch from F2 Freestylers fame set to come.

The firm has also drafted in the support of influencers famous across Europe including Italian card collector Omar Amoum as well as German entertainers Knossi and Aaron Troschke.

A spokesperson for Topps said: “Topps is excited to share with you our latest YouTube video, featuring none other than Topps Global Brand Ambassador, Jose Mourinho as he inspires his team for Euro 2024.

“We wanted to share this highly anticipated return for “The Special One” to the Topps team, following the TikTok success of the “I am Jose Mourinho” video back in 2022, to announce Topps winning the contract for the Official Euros License.”