Expanding the selection for the big night in
MONDELEZ International is keen to prove its Cadbury Caramel variant is worth its salt with a new Salted Caramel flavour range.
Available now in three formats – tablet, buttons and Cadbury Fingers – Mondelez said it aims to make the most out of the popularity of the salted caramel flavour.
The Cadbury Dairy Milk Salted Caramel tablets come in 120g bars at an RRP of £1.49 with a Cadbury Dairy Milk Salted Caramel Nibbles format as well, coming in a 120g hanging bag format at RRP £1.50. The Nibbles also come in a PMP option set at £1.25.
And for those keen on a chocolate biscuit, Cadbury Dairy Milk Salted Caramel Fingers will appeal. Coming in the brand’s standard 114g format, the new flavour comes at £1.85 RRP as Mondelez reckons the flavour will bring more consumers to the brand.
Christina Bland, brand manager at Cadbury for Mondelez International, said: “Salted caramel is incredibly popular with shoppers, and as a flavour is second only to orange in terms of growth over the last two years. We’re delighted to bring this popular flavour to the iconic Cadbury Caramel brand to create a salty-sweet combination that is sure to appeal to chocolate shoppers.
“We’re delighted to bring this popular flavour to the iconic Cadbury Caramel brand to create a salty-sweet combination that is sure to appeal to chocolate shoppers.
“The three product innovations in the range are ideal for consumers looking for sweet products for big nights in, which are a continually growing opportunity at a time when people are looking to be careful with money but still wanting to enjoy a treat.”
