Procter & Gamble launches its first ever cross-category spring limited edition range recommended by Mrs Hinch
CLEANING product firm Procter & Gamble (P&G) has revealed its first ever spring home and fabric limited edition range with the Country Garden Collection.
Aiming to bring a fresh smell into the household, the range comes in the scent Pink Tulips and White Jasmine as P&G said it looks to transform homes from winter into the spring months.
The Country Garden range includes: Bold Pods and Bold Gel at RRPs of £8.50 and £5.00 respectively; Lenor Fabric Conditioner and In-Wash Scent Boosters at £3.50 and £3.00; Flash Spray Wipe Done at £2.50 and Flash All Purpose at £3.00; and Fairy Platinum Plus at £10.00 and Fairy MaxPower at £3.00. The Febreeze brand sees the greatest number of additions here with Febreeze Air Mist, Fabric Refresher and Bathroom all set at RRPs of £2.50 and Febreeze 3Volution Plug-in Refills at £3.50.
The limited collection will be available in Home Bargains from 24 March with a further rollout set for B&M stores and other retailers across the UK.
P&G’s Country Garden Collection comes recommended by the firm’s brand ambassador and cleaning sensation Sophie Hinchliffe, better known as Mrs Hinch, who launched the new range on 24 March at 12pm on her Instagram to over four and a half million followers.
Mrs Hinch said: “I am so excited that spring is finally here! We are very much looking forward to spending more time outside in the garden in the upcoming months and P&G has captured that scent perfectly for us all to bring into our homes, in the new Country Garden range.
“I’ve used and loved all of these brands for so many years. I can’t wait for everyone to try it; launching at the perfect time for those who love a big spring clean!”
Ayca Turgay, communications director at P&G, said: “We know our shoppers love seasonal limited edition collections, and we’re so pleased to launch our first ever cross-category spring collection to deliver exactly that.
“With the support of our lead ambassador Mrs Hinch, the Country Garden range brings a fresh scent of spring across our home and fabric care brands.”
