Unearthed’s world of flavour

Mediterranean inspirations in pastry line

Premium selection: Compleat rolls out new premium tier pastry line for Unearthed.

COMPLEAT brings a world of flavours to its new launches for its chilled pastry brand Unearthed.

Mixing traditional British pastries with authentic Mediterranean ingredients, Compleat Food Group has launched four new pastries in the Unearthed line.

Two pastry rolls join the brand’s range with Unearthed Manchego and Serrano Rolls and Unearthed Spicy ’Nduja Rolls. Both 188g packs contain two rolls for an RRP of £3.50.

Joining the rolls are two empanada products as well, with Chicken and Chorizo Mini Empanadas and Smoky Beef Mini Empanadas. Each 240g pack contains six mini empanadas at an RRP of £4.00.

All four products launched in Waitrose stores in September of this year as Compleat said that premium options across the chilled savoury pastry category were becoming more popular.

Kantar data for the 52 weeks to 4 September found that sales of premium options in the chilled savoury pastry category had grown by 7.5% in the last year, now taking up 16% of sales for the total category.

Carrie Hollis-Patel, marketing manager at Compleat Food Group, said: “Having already experienced success in the frozen pastry market with our pastel de natas, an extension into chilled pastry seemed a natural fit.

“We saw a gap in the category that would allow us to develop something truly unique in premium pastry, by combining sensational flavours that take adventurous food lovers back to their favourite holiday destinations, all packaged in the roll format that we know customers love.”