Slashing packs for the planet

Tyrells crisps

KP Snacks has cut plastic packaging across its Tyrells range as part of its commitment to improve packaging sustainability.

One quarter of plastic packaging has been removed from the Tyrells portfolio. KP Snacks said the change will reduce plastic waste by 113 tonnes each year.

Consumers are being alerted to the changes through a flash on packs with the message “We’re taking action with 25% less packaging.”

Reducing plastic on Tyrells packaging is just one part of KP Snacks’ larger Taste for Good responsible business plan. The plan saw KP Snacks remove 410 tonnes of plastic packaging across its brands in 2021.

Dan Winslet, global marketing controller for Tyrells at KP Snacks, said: “The new packaging reduction is key to the Tyrells brand, and we are delighted to be championing not only great taste and quality but also sustainability.

“We know that protecting the environment is a top priority, motivating purchasing decisions and we’re glad to be supporting both shoppers and our retail partners by slashing our plastic usage.”