A chance to win thousands

Cadbury campaign has a £5k top prize

Cadbury Dairy Milk mystery bars
A guessing game: consumers can win £5K if they deduce the mystery fillings.

THE game is afoot at Mondelez, thanks to a nationwide competition under the Cadbury brand.

Mondelez’s Cadbury Mystery Bars competition offers consumers the chance to win a mystery prize worth £5,000.

To be in with the chance of winning, consumers must guess the mystery flavour found in two promotional variants.

Cadbury Mystery Bars 01 and 02 are available in 43g single bars and 170g tablets, priced at £0.69 and £1.50 RRP respectively.

Each variant contains a mystery filling which customers can guess by visiting a competition website. Promotional packs include a QR code link directing consumers to the site.

Consumers have until 7 October to enter.

Support for the competition comes in the shape of a multi-channel marketing campaign with activity across digital and social media channels as well as outdoor advertising and PR activity.

Pippa Rodgers, brand manager for Cadbury Dairy Milk at Mondelez, said: “We are incredibly excited to launch this brand-new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury Mystery Bars.

“We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours.”