Roasted variant joins bites range

Peperami chicken

MEAT snack brand Peperami has bolstered its chicken range with the launch of a new roasted variant.

Peperami Roasted Chicken Bites initially launched in Tesco, with a rollout to more supermarkets also scheduled, according to the brand.

The new variant is available in a 50g bag and a 4 x 25g multipack format, with RRPs of £1.00 and £2.00 respectively.

Packs feature a ‘high in protein’ flash and also boast a relatively low calorie count. Peperami Roasted Chicken Bites are oven baked and contain only 95 calories per 50g bag.

The launch follows the successful introduction of Chicken Bites to the Peperami range.

Pavan Chandra, head of marketing for Peperami, said: “After the success of our Chicken Bites portfolio, being a major sales driver in the category, we felt there was no better time to expand the range with a tasty new flavour.

“We’re thrilled to introduce the new Roasted Chicken Bites variant, offering consumers a convenient, healthier snack which doesn’t compromise on taste or quality.

“The new product will tap into a broad range of snacking occasions, from at-home to on-the-go snacking, appealing to a wider demographic of shoppers looking for better-for-you snacks to incorporate into their daily diets.”