Love biscuits

LOVE is all around at Mondelez, as the firm has launched the first UK marketing blitz for LU biscuits.

The ‘Taste the Love’ campaign sees the TV presenter Fred Sirieix (pictured) take to the small screen to heap amorous praise on French biscuit brand LU.

Marketing activity for the brand kicked off with a 30-second ad featuring Sirieix. The ad features the brand’s Le Petit Beurre and Le Petit Chocolat variants.

Further support for the campaign comes through social media activity, plus radio and out-of home advertising.