Pack promotion kicking off

BUDWEISER Brewing Group is getting into the football spirit with the release of limited-edition Premier League packaging featuring a scan-to-win competition.

Available across Budweiser and Budweiser Zero cans and bottles, the limited edition packs feature the Premier League trophy which Budweiser reckons will “ensure it will stand out on shelf.” The limited edition packs’ scan-to-win on-pack competition offers consumers the chance to score Premier League tickets, or win items from a selection of Budweiser merchandise.

Mark Wingfield-Digby, off -trade sales director at Budweiser Brewing Group, said: “Football and beer are a match made in heaven and Budweiser is made for matchdays. The new limited-edition packaging will help retailers build excitement throughout the season.”