Bread brand back with price marking.
WARBURTONS has relaunched its PMP range in a move that the baker said will offer “the best value to customers and consumers alike.”
The refreshed range includes three of Warburtons top sellers Half White Half Wholemeal; Wholemeal; and six-pack Crumpets.
Both bread variants are now price-marked at £1.15, while Crumpets are market at 99p.
Warburtons claimed it has been reviewing its price-marked products over the last few months, to “ensure the optimum range of products were being offered to help convenience stores grow their bakery range through PMPs.”
Laura Herbert, strategic lead for the convenience channel at Warburtons, said: “We are fully committed to supporting our convenience and independent customers across the country, and we know that PMP products are valued by convenience shoppers.
“We want to ensure that we are offering the best range that we can to support our retail partners and are pleased to have introduced our revised PMP offering.”
