Home News Boƫ secures Asda listing

Boƫ secures Asda listing

Asda Launch new Boƫ Gin range Heather Turnbull Regional Buyer of Asda and Craig Gibb Head of Retail Uk, Boƫ Gin.

STIRLING based gin brand Boƫ has secures a major listing with Asda.

The deal will see two of BoĆ« Gin’s RTD cans available across the supermarket’s Scottish estate.

Boƫ flavours available in Asda are Violent Gin and Rose Lemonade, and Passion Fruit Gin with Sicilian Lemonade.

Craig Gibb, BoĆ« Gin head of retail UK for E-commerce and global export, said: ā€œAs a business which stands out from the crowd, we pride ourselves on our dedication to flavour innovation, and creating gin combinations our customers want.ā€

Heather Turnball, Asda’s regional buying manager for Scotland, said: ā€œWe are delighted to list the new Boe Gin products to 70 Asda stores across Scotland.

ā€œWe trust our customers will love the convenient ready-to-drink aspect of the new cans, as well as having the choice between the violet or passion fruit flavour.ā€