Saying yellow to bananas

Chiquita Banana

Chiquita Banana has launched a new video campaign highlighting the positive effect the colour yellow has.

After Pantone announced the 2021 colour of the year was a shade of yellow called ‘illuminating’, Chiquita has decided to bring the same positive message to their product.

The banana brand has launched a new video campaign that focuses on the “beauty of the colour yellow.”

The new video is being used across Chiquita’s digital and social media platforms.

Marc Spiedel, Chiquita’s director of sales and market coordination for North Europe, said: “We hope that this new video sparks joy among banana lovers and inspires our fans and families to find new ways to make sweet memories this summer and beyond, with our flavourful yellow bananas.”