Boosting Border

BORDER Biscuits has secured a lucrative listing deal with Sainsbury’s.

This new listing will see four new Border products land on the supermarket giant’s shelves.
The agreement means Border Biscuits are now stocked in over 200 Sainsbury’s stores, with 15 SKUs from the brand available on shelves.

Alex Sano-Davies, head of grocery at Border Biscuits, said: “Driven by the needs of modern consumers, the range further cements Border Biscuits as a genuine category innovator, while placing us one step closer to achieving our ambitious growth targets for 2021 and beyond.”