Digital messaging makes prizes
AS part of its If You Know, You Know campaign, Innis & Gunn set up a secret WhatsApp Lager Line this summer.
Through the promotion, lager drinkers throughout the UK saw billboards enticing them to message the brewer’s number.
Live for just 24 hours, interested fans messaged the Lager Line to have a conversation with the brewer, before ultimately being rewarded with prizes including cans of Innis & Gunn’s Lager Beer and pint glasses.
A spokesperson for the brewer said: “With Innis & Gunn Lager Beer continuing to enjoy a strong performance in the UK on and off-trade, the campaign supports the continued growth trajectory, further cementing the brand’s premium positioning as a brewer of exceptional beer.
“Innovation is at the heart of everything we do. So we created an award-winning Lager Beer with a flavour that’s beyond compare. First, zesty, aromatic hops dance on your taste buds and then Naked Golden Oats ensure a truly refreshing finish. This is a crisp, light, expertly balanced beer with a taste that has been perfectly shaped to show off its fun side.”
The 4.6% brew was recently named Best Lager at the 2020 Scottish Beer Awards.
The If You Know, You Know campaign is at the centre of the brand’s first-ever long-term campaign and is set to be rolled out across Innis & Gunn’s portfolio of beers throughout the rest of this year.