THREE popular Tyrells crisps flavours have been put into £1 price-marked packs.
The 60g range comprises Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive flavours.
Matt Collins, trading director at brand owner KP Snacks, said: “KP Snacks is currently thriving in the PMP segment, outperforming market growth.
“We are extremely excited to be launching three core Tyrrells products as £1 PMPs.
“Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”
Collins added that, according to HIM research, 42% of shoppers buy crisps and snacks on impulse and that 33% of shoppers believe that price-marked packs offer better value.