EMBASSY Signature has a new look. Imperial Tobacco has revamped the brand’s packaging in a bid to give it a more premium feel.
Launching this month, the new packs feature a resealable foil tab, which Imperial said will maintain freshness from first cigarette to last.
The new packs are available across Embassy Signature Gold and New Crush variants, both priced at £9.50 RRP per pack of 20s and £47.50 per pack of 100s – although retailers are free to set their own prices.
Chris Street, market manager UK at Imperial Tobacco, said: “Our new fresh protect Embassy Signature packs protection that can withstand the hustle and bustle of everyday life.”